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The Use of Strategic Alliances in an Innovative Economy
Kuznetsova M. A., Drahan K. Y.

Kuznetsova, Maryna A., and Drahan, Karina Yu. (2020) “The Use of Strategic Alliances in an Innovative Economy.” Business Inform 9:75–80.
https://doi.org/10.32983/2222-4459-2020-9-75-80

Section: Innovative Processes

UDC 330.0

Abstract:
Global tendencies in recent decades have strengthened competition in world markets, so it is necessary to create such an organizational form that could respond as quickly and efficiently as possible to changes in the external environment. One of these new forms of organization of enterprises is strategic alliances, the development of which has significantly influenced changes in the structure of many industries. Through the creation of strategic alliances, companies join forces and resources to maintain their competitive positions and create new opportunities. In the article, the strategic alliance is seen as an effective form of the companies joining that best meets the criteria for strategic goals. The authors examine types of strategic alliances, the development of which should provide enterprises with access to certain innovations; the goals of creating strategic alliances are specified. It is proved that a case of strategic alliance means conducting joint research, sharing production facilities, exchanging technologies, marketing each other’s products or joining efforts to produce components or final products. It is noted that partnership in strategic alliances is based on flexible organizational forms of cooperation. The authors allocate the problems that interfere with innovation; actions to resolve them are suggested. Prospects for further research in this direction are the analysis of existing strategic alliances in Ukraine, carrying out a study on their status, number and sphere of formation. Also in the future it is planned to distinguish the problems of determining the advantages and disadvantages of creating strategic alliances in Ukraine, and most importantly – to analyze the readiness of the legislative base for their successful development in the country.

Keywords: strategic alliances, innovations, globalization, innovative economy.

Fig.: 3. Bibl.: 10.

Kuznetsova Maryna A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economic Theory and Project Management, University of Intellectual Technologies and Communications (1 Kuznechna Str., Odesa, 65029, Ukraine)
Email: [email protected]
Drahan Karina Yu. – Master, Educational and Research Institute of Economics and Management of Odessa National Academy of Telecommunications named after O. S. Popov (1 Kovalska Str., Odessa, 65029, Ukraine)
Email: [email protected]

List of references in article

Beshleul, I. P. “Derzhavna innovatsiina polityka Ukrainy“ [State Innovation Policy of Ukraine]. http://www.rusnauka.com/8_DN_2011/Economics/15_82045.doc.htm
“Sutnist innovatsiinoi diialnosti“ [The Essence of Innovation]. https://studfile.net/preview/7364493/page:2/
Pidhurska, I. A. “Stratehichni oriientyry formuvannia stratehichnykh aliansiv ukrainskykh pidpryiemstv“ [Strategic Guidelines for the Formation of Strategic Alliances of Ukrainian Enterprises]. Naukovyi visnyk Uzhhorodskoho universytetu. Seriia «Ekonomika». 2011. https://dspace.uzhnu.edu.ua/jspui/bitstream/lib/5410/1/СТРТЕГІЧНІ%20ОРІЄНТИРИ%20ФОРМУВАННЯ%20МІЖНАРОДНИХ%20АЛЬЯНСІВ.pdf
Staniva, K. M. “Formuvannia stratehichnykh aliansiv u mizhnarodnomu ekonomichnomu prostori“ [Formation of Strategic Alliances in the International Economic Space]. Derzhava ta rehiony, no. 3 (2009): 175-179.
Stepanishchev, S. V. “K razrabotke programmy dolgosrochnogo sotsialno-ekonomicheskogo razvitiya. Problemy perekhoda k innovatsionnoy ekonomike“ [Towards the Development of a Long-term Socio-economic Development Program. Problems of Transition to an Innovative Economy]. Problemy sovremennoy ekonomiki, no. 1 (2009): 60-63.
Garret, B., and Diussozh, P. Strategicheskiye aliansy [Strategic Alliances]. Moscow: INFA-M, 2002.
Kalenska, T. V. Transkordonni stratehichni aliansy TNK [Cross-border Strategic Alliances of TNCs]. Irpin: Natsionalnyi universytet DPS Ukrainy, 2010.
Fraylinger, K., and Fisher, I. Upravleniye izmeneniyami v organizatsii [Change Management in the Organization]. Moscow: Knigopisnaya palata, 2002.
Kozachenko, H. V., and Shulzhenko, L. Ye. “Stratehichnyi alians yak forma internatsionalizatsii biznesu ta menedzhmentu“ [Strategic Alliance as the Form of Internalization of Business and Management]. Ekonomika. Menedzhment. Pidpryiemnytstvo, vol. II, no. 26 (2014): 68-79.
Morozova, I. V., and Chernova, O. V. “Stratehichni aliansy yak fenomen hlobalnoi ekonomiky“ [Strategic Alliances as a Phenomenon of Global Economy]. Pryazovskyi ekonomichnyi visnyk. 2020. http://pev.kpu.zp.ua/journals/2020/1_18_ukr/5.pdf

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