REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Thematic sections of the journal

Proceedings of scientific conferences

Resource Potential of the Insurer in the Modern Business Conduct
Melnychuk I. I., Chaplinska V. V.

Melnychuk, Iryna I., and Chaplinska, Viktoriia V. (2023) “Resource Potential of the Insurer in the Modern Business Conduct.” Business Inform 11:279–285.
https://doi.org/10.32983/2222-4459-2023-11-279-285

Section: Finance, Money Circulation and Credit

UDC 330; 336

Abstract:
The aim of the article is to substantiate the components of the resource potential of the insurer as a complex category that characterizes the activity of the subject and allows it to move towards the set goal of activity. In the analysis of professional literature in terms of the content and components of the resource potential of an economic entity, the content of the concept of «resource potential» of the insurer is clarified and its components are outlined. At that, the allocation of components was carried out taking into account the objective-subjective and resource-functional composition of the potential. As a result of the study, it is concluded that financial, material, investment, personnel, information, and technological potentials are directly related to the resources of the insurer, the relationship between which allows the company to provide quality services, apply innovations in the insurance market, provide opportunities to compete in this market and achieve the planned goals. A characterization of the mentioned types of potential is provided. In particular, the financial potential is characterized by allocating the indicators by which it should be analyzed. The material potential is described in terms of the totality of tangible assets and resources that an insurance company can or already uses in its activities. The personnel and technological potentials are characterized by directions and possibilities of their application. The informational potential is defined by a company’s ability to collect, process, store, and use information for decision-making, business process optimization, customer service, and risk management. The investment potential allows the company to receive additional funds and expand its activities. Effective use of the resource potential is manifested in the formation of strategic and market potential of an insurance company and significantly strengthens its competitive position in the insurance services market.

Keywords: insurance company, resource potential, financial potential, investment potential, technological potential, personnel potential.

Fig.: 1. Tabl.: 1. Bibl.: 15.

Melnychuk Iryna I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Accounting, Auditing and Finance, University of Economics and Entrepreneurship (13 Heroiv Maidanu Str., Khmelnytskyi, 29013, Ukraine)
Email: [email protected]
Chaplinska Viktoriia V. – Masters Student, University of Economics and Entrepreneurship (13 Heroiv Maidanu Str., Khmelnytskyi, 29013, Ukraine)

List of references in article

Samorodov, B., Azarenkova, G., and Golovko, O. “Improving the business process by finding additional resources needed to increase financial potential of insurance company“. Financial and Credit Activity Problems of Theory and Practice, no. 1 (2018): 250-257. DOI: https://doi.org/10.18371/fcaptp.v1i24.129319
Azarenkova, H. M. et al. “Udoskonalennia biznes-protsesu zaluchennia dodatkovykh resursiv, neobkhidnykh dlia pidvyshchennia finansovoho potentsialu strakhovoi kompanii“ [Improvement of the Business Process of Attracting Additional Resources Necessary to Increase the Financial Potential of the Insurance Company]. Finansovo-kredytna diialnist: problemy teorii ta praktyky, no. 2 (2017): 76-83.
Aranchii, V. I., Ostapenko, O. M., and Ostapenko, T. M. Strakhovyi menedzhment [Insurance Management]. Poltava: PDAA, 2018.
Havryliak, T. S. “Finansovyi potentsial investytsiinoi diialnosti strakhovykiv v ekonomitsi Ukrainy“ [Financial Potential of Investment Activities of Insurers in the Economy of Ukraine]: avtoref. dys. ... kand. ekon. nauk : 08.00.08, 2017.
Kazak, O. O., and Zhyltsov, M. O. “Kliuchovi elementy formuvannia finansovykh dzherel rozvytku strakhovoi kompanii yak skladovoi yoho resursnoho potentsialu“ [Key Elements of the Formation of Financial Sources for the Development of an Insurance Company as a Component of Its Resource Potential]. Yevropeiskyi naukovyi zhurnal ekonomichnykh ta finansovykh innovatsii, no. 1 (2018): 44-50. DOI: https://doi.org/10.32750/2018-0105
Kovalenko, Yu. M., and Litvin, Ya. A. “Finansovo-investytsiinyi potentsial strakhovykh kompanii v Ukraini“ [Financial and Investment Potential Insurance Companies in Ukraine]. Zbirnyk naukovykh prats Universytetu derzhavnoi fiskalnoi sluzhby Ukrainy, no. 1 (2019): 109-124. DOI: 10.33244/2617-5940.1.2019.109-124
Kosarieva, I. P., Stepanenko, S. V., and Mazur, T. B. “Vyznachennia mozhlyvostei vykorystannia investytsiinoho potentsialu strakhovykh kompanii v Ukraini“ [Determination of the Possibilities of Using the Investment Potential of Insurance Companies in Ukraine]. Pryazovskyi ekonomichnyi visnyk, no. 1 (2020): 259-266. DOI: https://doi.org/10.32840/2522-4263/2020-1-45
Kryvoshlyk, T. D. “Finansovi resursy u formuvanni finansovoho potentsialu strakhovoi kompanii“ [Financial Resources in the Formation of the Insutrance Company's Financial Capacity]. Naukovi innovatsii ta peredovi tekhnolohii, no. 10 (2022): 235-250. DOI: https://doi.org/10.52058/2786-5274-2022-10(12)-235-250
Latysheva, O. V. “Resursnyi potentsial pidpryiemstva: sutnist, skladovi ta osoblyvosti upravlinnia elementamy zabezpechennia staloho rozvytku“ [Resource Potential of Enterprise: Essence, Constituents and Management Features by the Elements of Providing of Sustainable Development]. Ekonomichnyi visnyk Donbasu. 2018. http://dspace.nbuv.gov.ua/bitstream/handle/123456789/143516/21-Latysheva.pdf?sequence=1
Mazur, A. O. “Resursnyi potentsial orhanizatsii“ [Resource Potential of Organizations]. Rehionalna ekonomika ta upravlinnia. 2018. https://journals.indexcopernicus.com/api/file/viewByFileId/646451.pdf
Martseniuk-Rozaronova, O. V., and Bondar, A. V. “Analiz finansovoho potentsialu strakhovoi kompanii ta mekhanizmu yoho formuvannia“ [Analysis of the Financial Potential of the Insurance Company and the Mechanism of Its Formation]. Investytsii: praktyka ta dosvid, no. 22 (2018): 61-65. DOI: https://doi.org/10.32702/2306-6814.2018.22.61
Mitsenko, N. H., and Kumechko, O. I. “Resursnyi potentsial pidpryiemstva: sutnist, struktura, stratehiia vykorystannia“ [The Resource Potential of an Enterprise: Essence, Structure, Strategy of Use]. Naukovyi visnyk NLTU Ukrainy. 2010. https://nv.nltu.edu.ua/Archive/2010/20_9/193_Micenko_NV_20_9.pdf
Smolych, D. V., and Tymoshuk, I. V. “Resursnyi potentsial pidpryiemstva: sutnist, skladovi ta model upravlinnia v suchasnykh umovakh hospodariuvannia“ [Enterprise Resources Potential: The Essence of the Components and the Model of Management in Modern Economic Conditions]. Ekonomichnyi prostir, no. 153 (2020): 75-82. DOI: https://doi.org/10.32782/2224-6282/153-14
Shapoval, L. P., Kaplenko, T. S., and Rudyk, V. K. “Upravlinnia investytsiinym potentsialom strakhovoi kompanii“ [Management of the Investment Potential of the Insurance Company]. Podilskyi visnyk: silske hospodarstvo, tekhnika, ekonomika. Seriia «Ekonomichni nauky», no. 33 (2020): 115-122. DOI: https://doi.org/10.37406/2706-9052-2020-2-13
Sheiko, Yu. O. “Priorytety investytsiinoi diialnosti strakhovykh kompanii v Ukraini“ [Priorities of Investment Activity of Insurance Companies in Ukraine]. Ekonomichnyi forum, no. 2 (2020): 106-112. DOI: https://doi.org/10.36910/6775-2308-8559-2020-2-14

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»