REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Annotated catalogue (2024)

Annotated catalogue (2025)

Thematic sections of the journal

Proceedings of scientific conferences

The Fundamentals of Ensuring the Strategic Competitiveness of a Trading Enterprise in the Context of External Challenges
Chekotun K. Y.

Chekotun, Kostiantyn Yu. (2025) “The Fundamentals of Ensuring the Strategic Competitiveness of a Trading Enterprise in the Context of External Challenges.” Business Inform 4:339–347.
https://doi.org/10.32983/2222-4459-2025-4-339-347

Section: Economics of Enterprise

UDC 339.1

Abstract:
This article examines the theoretical and methodological aspects of ensuring the strategic competitiveness of a trading enterprise in the face of increasing external challenges. The relevance of the research is determined by the need for trading companies to adapt to rapid changes in the global economic environment, such as political instability, economic crises, technological transformations, and changes in consumer preferences. Levels of ensuring the competitiveness of an enterprise are identified, namely: operational, which focuses on maintaining the current competitiveness of products; tactical, which is oriented towards maintaining the stable financial condition of the enterprise; and strategic, which aims to ensure the long-term investment and innovation attractiveness of the company. The main features of strategic competitiveness for trading enterprises in the context of unpredictable external dynamics have been identified, which consist of the ability to adapt to change, focus on customers, and actively utilize innovations (adaptability, customer focus, innovativeness, and others). The study also analyzed the primary factors influencing the competitiveness of trading enterprises and identified key directions for their strategic development. Among the main factors are management flexibility, the capacity for rapid adaptation, the use of digital solutions, integration into supply chains, strategic risk management, building trust through social responsibility and environmental sustainability, and the development of customer orientation and partnerships. The key directions of strategic development for trading enterprises are: flexibility and adaptability, an innovative approach, risk diversification, strategic planning and forecasting analysis, supply chain management, and support for customer relationships and loyalty.

Keywords: competitiveness, strategic competitiveness, levels of competitiveness provision, competitiveness factors, trading enterprise, risks.

Fig.: 2. Tabl.: 1. Bibl.: 11.

Chekotun Kostiantyn Yu. – Applicant, State University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

List of references in article

Balabanova, L. V. (2004). Upravlinnia konkurentospromozhnistiu pidpryiemstv na osnovi marketynhu [Managing enterprise competitiveness based on marketing]. DonHUET.
Bidniak, M. N., & Lytvyshko, L. O. (2005). Prohnozuvannia diialnosti pidpryiemstva v umovakh konkurentnoho seredovyshcha [Forecasting enterprise activity in competitive environment]. Problemy pidvyshchennia efektyvnosti infrastruktury, 11.
Bydyk, A. H. (2002). Innovatsiino-investytsiine zabezpechennia konkurentospromozhnoho rozvytku pidpryiemstva [Innovation-investment support for competitive enterprise development]. Visnyk Ternopilskoi akademii narodnoho hospodarstva, 6, 96–99.
Chekotun, K. Yu. (2024). Faktory konkurentospromozhnosti pidpryiemstva torhivli v period viiny [Factors of trade enterprise competitiveness during war period]. Naukovi pratsi Mizhrehionalnoi akademii upravlinnia personalom. Seriia "Ekonomichni nauky", 3, 48–52. https://doi.org/10.32689/2523-4536/75-7
Holovchuk, Yu. O., & Pchelianska, H. O. (2020). Osoblyvosti formuvannia stratehii pidvyshchennia konkurentospromozhnosti pidpryiemstva na osnovi paradyhmy innovatsiinoho rozvytku [Features of forming enterprise competitiveness enhancement strategy based on innovative development paradigm]. Ekonomika ta derzhava, 3, 66–70. http://doi.org/10.32702/2306-6806.2020.3.66
Hrishchenko, I. V., & Biletska, N. V., & Odintsova, O. O. (2021). Mekhanizm formuvannia konkurentospromozhnosti pidpryiemstv v suchasnykh ekonomichnykh umovakh [Mechanism of enterprise competitiveness formation in modern economic conditions]. Ekonomika ta suspilstvo, 34. https://doi.org/10.32782/2524-0072/2021-34-62
Hrishchenko, I. V., Sysoieva, I. M., & Tsyhanchuk, V. A. (2024). Metody pidvyshchennia konkurentospromozhnosti torhovelnykh pidpryiemstv na osnovi klasternoho pidkhodu [Methods of increasing trade enterprises competitiveness based on cluster approach]. Ekonomika ta suspilstvo, 64. https://doi.org/10.32782/2524-0072/2024-64-135
Mazaraki, A. A., Pshelinsii, D. M., & Smolin, I. V. (2010). Torhovelne pidpryiemstvo: stratehiia, polityka, konkurentospromozhnist [Trading enterprise: strategy, policy, competitiveness]. KNTEU.
Nosach, N. M. (2017). Konkurentospromozhnist pidpryiemstv torhivli ta shliakhy yii pidvyshchennia v umovakh hlobalizatsii [Competitiveness of trade enterprises and ways to improve it under globalization conditions]. In Rozvytok maloho ta serednoho biznesu v umovakh hlobalizatsii svitovoi ekonomiky [Development of small and medium business under global economy globalization conditions]. ZhDTU. https://conf.ztu.edu.ua/wp-content/uploads/2017/09/346.pdf
Pashkuda, T. V., & Afendi, A. I. (2022). Napriamy rozvytku torhivli v Ukraini v umovakh voiennoho stanu [Directions of trade development in Ukraine under martial law conditions]. Ekonomika ta suspilstvo, 43. https://doi.org/10.32782/2524-0072/2022-43-73
Safonik, N. P. (2024). Stratehichni oriientyry zabezpechennia konkurentospromozhnosti pidpryiemstv v umovakh tsyfrovizatsii [Strategic guidelines for ensuring enterprise competitiveness under digitalization conditions]. Visnyk Kharkivskoho natsionalnoho universytetu imeni V. N. Karazina. Seriia "Ekonomichna", 107, 33–42. https://doi.org/10.26565/2311-2379-2024-107-03

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences

 OUR PARTNERS

Journal «The Problems of Economy»