BUSINESS INFORM №5-2014

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51

Section: Economics of Enterprise
UDC 658:339.564
Ivaniienko K. V.
Generalisation of Approaches to Identification of the Essence of the “Export Potential” Notion (p. 291 - 297)
Theoretical basis of the essence of the “export potential” notion and management of the processes of management of export potential in the dynamically developed environment of business functioning requires further development under conditions of market globalisation and integration processes in economy. The goal of the article is identification of essence and content of the “export potential” notion in the business systems. The main task is to describe points of view on definition of the “export potential” category and to show its essence under modern conditions. The conducted study allows analysis and generalisation of approaches to definition of the “export potential” notion and clarification of this economic category. The article establishes relation between “resources”, “capability” and “possibility” categories that characterise different manifestations of the potential and show it from different sides. Further development of this issue would be establishment of relations between the use of resources for creation of new possibilities of export-oriented enterprises due to regulation of processes of management of enterprise export potential.
Keywords: resources, potential, export potential, capability, possibility, systemacy, management
Tabl.: 2. Bibl.: 27.

Ivaniienko Karyna V. – Postgraduate Student, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Ivaniienko, Karyna V. (2014) “Generalisation of Approaches to Identification of the Essence of the “Export Potential” Notion.” Business Inform 5:291–297.

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