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BUSINESS INFORM №5-2014

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70

Section: Management and Marketing
UDC 378.147:658.8
Zharska I. O.
Marketing Provision of Functioning of an Educational-training Enterprise (p. 390 - 395)
The goal of the article is improvement and further development of methodical grounds of formation of an educational enterprise. The article generalises experience of Odessa National Economic University in formation of an educational-training enterprise on the 1C Accounting 8.2 software platform. The article identifies goals of creation of a marketing block of an educational enterprise and scenarios of its conduct. It develops an algorithm of formation of an information base of an educational enterprise, which consists of three main stages. It offers a system of instruments of the communicative policy, which should be used by a newly established educational enterprise for increasing its volumes of sales and calculates costs of communicative measures for the first quarter of the year. It offers a list of works that have to be done by students during their practice in the marketing department of the educational enterprise. It shows directions of communicative links of the marketing department with other subdivisions of the developed enterprise. It shows that in the result of their practice at the educational enterprise the students would have an opportunity to perform tasks that are very close to real tasks of economists at enterprises and acquire skills of work with real forms of primary documents. The prospect of further studies in this direction is development of the system of incoming and outgoing reporting individually for each position and system of criteria of assessment of efficiency of work of students at the educational enterprise.
Keywords: educational enterprise, marketing, marketing communicative policy, costs, reporting
Fig.: 2. Tabl.: 4. Bibl.: 11.

Zharska Iryna O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing and International Logistics, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Email: [email protected]

Reference to this article:
Zharska, Iryna O. (2014) “Marketing Provision of Functioning of an Educational-training Enterprise.” Business Inform 5:390–395.

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