BUSINESS INFORM №10-2016

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Section: Management and Marketing
UDC 65.012.23
Grosul V. A., Sukacheva-Trunina S. M.
A Methodical Approach to Evaluating the Efficiency of Strategy for Adaptation of Enterprise (p. 360 - 366)
The article is aimed at substantiation of the methodological approach to evaluating the efficiency of adaptation strategy, which is based on an assessment of changes of the enterprise's position in the external environment, internal potential, and performance indicators of economic-financial activity. It is proposed to assess the efficiency of strategies for adaptation by change of the enterprise's position in the external environment, as well as by changes in the internal potential of enterprise, with assistance of the expert point value method; to assess the efficiency of strategies for adaptation by the impact of economic-financial activity on the basis of the comparative indicator of integrated value. The final stage of the evaluation of efficiency of an adaptation strategy will be its generalization based on building a matrix of efficiency that allows to draw the overall conclusion on the efficiency of the chosen adaptation strategy and to identify opportunities and conditions for its implementation. The proposed methodical approach provides a comprehensive assessment of efficiency of adaptation strategies, on the basis of which the informed decisions about the possibility of and the need for a strategy at the enterprise can be made, implications of its implementation can be determined, and a timely adjustment of activities for its implementation can be carried out.
Keywords: adaptation strategy, efficiency evaluation, external environment of enterprise, potential of enterprise
Fig.: 2. Tabl.: 1. Formulae: 2. Bibl.: 12.

Grosul Victoria A. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Sukacheva-Trunina Snizhana M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Grosul, Victoria A., and Sukacheva-Trunina, Snizhana M. (2016) “A Methodical Approach to Evaluating the Efficiency of Strategy for Adaptation of Enterprise.” Business Inform 10:360–366.

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