BUSINESS INFORM №9-2018

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Section: Management and Marketing
UDC 35.071
Bolotina E. V., Fomichenko I. P., Shashko V. O.
The Managerial Technologies of Communicative Management (p. 212 - 219)
A competent building of communications with authorities, and later analysis of communicative technologies, allow to get a qualitative competitive advantage in the modern market, where the struggle for each client is conducted at the micro-economic level. This article is concerned with analyzing of approaches to definition of the concept of «Government Relations» and consideration of GR as a specific form of communicative management, which is now often used by corporate structures in the political aspects of their activities. The authors of the article consider the main types of GR-management communications, which are based on a certain program of actions and are aimed at creation and maintenance of favorable relations with public authorities. The attention is drawn to the fact that GR and PR technologies are insufficiently worked out at the theoretical level, the following number of problems is allocated: distrust of the population towards powers; secrecy of information and lack of necessary explanatory work; weak organizational structure; poorly established public relations; lack of funding. As part of the analysis of the implementation of Government Relations by the authorities, the authors consider the fundamental aspects of the non-institutional structures of public authority on the example of lobbyism.
Keywords: communications; Government Relations, authorities, communication model, Public Relations, public administration, lobbyism.
Tabl.: 2. Bibl.: 20.

Bolotina Evgenya V. – Candidate of Sciences (Philosophy), Associate Professor, Department of Management, Donbass State Academy of Machine Building (72 Akademichna Str., Kramatorsk, Donetsk region, 84313, Ukraine)
Email: [email protected]
Fomichenko Inna P. – Candidate of Sciences (Economics), Associate Professor, Department of Management, Donbass State Academy of Machine Building (72 Akademichna Str., Kramatorsk, Donetsk region, 84313, Ukraine)
Email: [email protected]
Shashko Viktoria O. – Candidate of Sciences (Economics), Associate Professor, Department of Management, Donbass State Academy of Machine Building (72 Akademichna Str., Kramatorsk, Donetsk region, 84313, Ukraine)
Email: Shashko_vika@ ukr.net

Article is written in Ukrainian
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Reference to this article:
Bolotina, Evgenya V., Fomichenko, Inna P., and Shashko, Viktoria O. (2018) “The Managerial Technologies of Communicative Management.” Business Inform 9:212–219.

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