BUSINESS INFORM №9-2018

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Section: Management and Marketing
UDC 005.21:338.2(477)
Kozhanova Y. P., Sierikova T. M.
The Directions of Improvement of Strategic Planning at the Regional Level (p. 247 - 252)
In modern conditions of dynamic development of socio-economic processes on the world level, the role of strategic planning increases. Complication of the problems that are to be solved, rapid change of factors of external environment, considerable cost of resources as to their solving - all this demands careful development of decisions for the future. The article is aimed at defining the essence and principles of strategic planning of regions development along with directions of its further improvement. The essence of strategic planning of development of regions is considered, the authors’ own vision of its definition is proposed. Principles of strategic planning of regional development are indicated. A list of general planning principles is provided and emphasis is placed on the principles inherent in strategic planning of regional development. The proposed principles provide an opportunity to respond proactively to possible threats and develop alternative plans. It is emphasized that in modern conditions it becomes impossible to develop effective strategic plans without observing the principles of alternative, adaptability, flexibility of planning. A further emphasis is also placed on the need to apply a partnership approach to the development of plans, which brings together the interests of the State, the region, and the public. The main advantages of strategic planning of regional development and shortcomings of the practice of their development and implementation in our country are provided.
Keywords: region, strategic plan, principles of strategic planning, advantages of strategic planning.
Bibl.: 16.

Kozhanova Yevgenija P. – Candidate of Sciences (Economics), Associate Professor, Department of the State Administration, Public Management and Regional Economy, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Sierikova Tetyana M. – Candidate of Sciences (Economics), Associate Professor, Department of Accounting and Business Consulting, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Kozhanova, Yevgenija P., and Sierikova, Tetyana M. (2018) “The Directions of Improvement of Strategic Planning at the Regional Level.” Business Inform 9:247–252.

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