BUSINESS INFORM №9-2018

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34

Section: Management and Marketing
UDC 336.6
Chmyr T. S.
Using the Situational Analysis Methods to Diagnose the Level of Financial Security of Enterprise (p. 232 - 237)
The article is aimed at studying the approaches to defining the concept of «diagnostics of financial security of enterprise», its goals and objectives; substantiating the relevance of using the situational analysis methods for diagnostics of level of financial security of enterprise in conditions of constant change of factors of external and internal environment in terms of the enterprise’s functioning. An interpretation of the concept of «diagnostics of financial security of enterprise» is suggested. The purpose of diagnostics of financial security of enterprise, also its tasks and principles of implementation are defined. Relevance of application of methods of analysis of internal and external environment of organization (methods of situational Analysis: SWOT-Analysis, SNW-analysis, PEST-analysis) for the purposes of diagnostics of financial security of enterprise is substantiated. It is concluded that situational analysis allows to see a picture of the real situation at enterprise; identifies current problems and crises that threaten its development together with the opportunities, using of which would lead to a positive outcome; is a reliable basis for development of measures of protection of business entity from the identified threats.
Keywords: financial security of enterprise, diagnostics, methods of situational analysis, SWOT-analysis, SNW-analysis, PEST-analysis.
Fig.: 1. Bibl.: 10.

Chmyr Tetiana S. – Postgraduate Student, Classic Private University (70B Zhukovskoho Str., Zaporіzhzhia, 69002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Chmyr, Tetiana S. (2018) “Using the Situational Analysis Methods to Diagnose the Level of Financial Security of Enterprise.” Business Inform 9:232–237.

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