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BUSINESS INFORM №1-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

21

Section: Management and Marketing
Zaruba V. Y., Shasha O. I.
The Administrative Concept of Imagebuilding (p. 90 - 94)

In article the essence and specificity of methodical aspects of the organization imagebuilding is considered. It is analyzed structure of image of the enterprise. The model of formation of a subject as a result of influence of subjects of management on target audiences is offered. Process of formation of representation about an image of a subject is considered from object which forms image.

Zaruba Viktor Ya. – Doctor of Sciences (Economics), Professor, Dean, Faculty of Economics and Management, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Shasha Olena Igorivna – graduate student of the Department of «Economic Cybernetics and Marketing Management» of National Technical University «Kharkiv Polytechnic Institute»

Article is written in Ukrainian
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Reference to this article:
Zaruba, Viktor Ya., and Shasha, Olena Igorivna. (2011) “The Administrative Concept of Imagebuilding.” Business Inform 1:90–94.


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