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BUSINESS INFORM №1-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

30

Section: Management and Marketing
Solntsev S. O., Strulyev O. O.
Marketing Peculiarities of Commercial Real Estate Management (p. 124 - 133)

By analysis and generalization of the notion system, which reflects features, signs, characteristics and problems that exist in economic category of the real estate as the product of industrial market are isolated from the common number of factors are basic and defined the real estate paradigm. The theory of real estate paradigm, the stimulus for its development, consumer value, meta value and its influence to the formation of the decision making criteria in the course of the real estate site’s selling-purchase process. The systematized and identified philosophic-theoretical substance of such economic notion as industrial real estate demand formation mechanism will be useful for the specialists involved into real estate market field.

Solntsev Serhiy O. – Doctor of Sciences (Physics and Mathematics), Professor, Head of the Department, Department of Industrial Marketing, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]
Strulyev Oleksiy Oleksiyovych – graduate student of National Technical University of Ukraine «Kyiv Polytechnic Institute», director of Astra Property Ltd

Article is written in Ukrainian
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Reference to this article:
Solntsev, Serhiy O., and Strulyev, Oleksiy Oleksiyovych. (2011) “Marketing Peculiarities of Commercial Real Estate Management.” Business Inform 1:124–133.


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