BUSINESS INFORM №1-2014

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Section: Industrial Economics
UDC 658
Kuzmynchuk N. V., Andreeva Y. L.
Qualitative Analysis of Realisation of the Organisational and Managerial Potential and Competitive Sustainability of Engineering Enterprises (p. 126 - 133)
The article is devoted to detection of specific features of realisation of the organisational and managerial potential and competitive sustainability of engineering enterprises, which are a strategically important link of the national economy. The article forms a scorecard, which characterises directions of competitive sustainability (production, financial, marketing and social) and organisational and managerial potential. The use of the economic and mathematical method of cluster analysis allowed assessment of the level of efficiency of material motivation of personnel and development of economic processes of an enterprise by qualitative features. The article conducts distribution of engineering enterprises by the level of organisational and managerial potential and competitive sustainability, which allows generation of high quality timely managerial decisions depending on the focus on a problem solution and ensures realisation of an adequate model of enterprise development under conditions of the transformational economy.
Keywords: organisational and managerial potential, engineering enterprises, enterprise competitive sustainability, cluster analysis
Fig.: 5. Tabl.: 1. Bibl.: 18.

Kuzmynchuk Nataliia V. – Doctor of Sciences (Economics), Professor, Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Andreeva Yevheniya L. – Assistant, Department of Economics and Marketing, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Kuzmynchuk, Nataliia V., and Andreeva, Yevheniya L. (2014) “Qualitative Analysis of Realisation of the Organisational and Managerial Potential and Competitive Sustainability of Engineering Enterprises.” Business Inform 1:126–133.

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