BUSINESS INFORM №5-2016

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Section: Management and Marketing
UDC 330.341
Ponomarenko T. V.
The Cognitive Essence of Ensuring the Economic Sustainability of Economic Entities (p. 190 - 196)
It has been determined that modern approaches disclose the essence of the economic sustainability of enterprise, directing on achieving the current values of the priority parameters (solvency, profitability, efficiency of resources use, structural integrity, etc.). Questions about the formation of these parameters and preserving them in a prospective period are being covered in the scientific space in a fragmented manner. With this in mind, the main objective of the article is studying the cognitive prerequisites of ensuring the economic sustainability. It is displayed that the current state of sustainability is provided and maintained by the abilities of company's top-management. Specially, the dynamic ability that ontologically is formed by reaction of managerial staff to changes in the objective reality appears as a key factor in ensuring the economic sustainability. In the author's understanding, ensuring the economic stability is a permanent process, based on the cognitive-subjective pattern for formation and modification of the managers' abilities, which define the range of reflexive actions for the turbulence of conditions of management, whether proactive or reactive. The interactive phenomenon of time is revealed in the article through the prism of its monochromaticism, and polichromaticism.
Keywords: economic sustainability, dynamic abilities, dominant logic, key competences, cognitive-subjective pattern
Fig.: 3. Bibl.: 15.

Ponomarenko Tatyana V. – Candidate of Sciences (Economics), Candidate on Doctor Degree, Department of Accounting, Analysis, Audit and Administration of Mining-metallurgical Complex, Kryvyi Rih National University (11 Vitaliia Matusevycha Str., Kryvyi Rіh, Dnіpropetrovsk region, 50027, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Ponomarenko, Tatyana V. (2016) “The Cognitive Essence of Ensuring the Economic Sustainability of Economic Entities.” Business Inform 5:190–196.

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