BUSINESS INFORM №5-2016

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Section: Management and Marketing
UDC 65.01
Skrynkovskyy R. M.
Diagnosing the Strategic Competition of Enterprises-Competitors (p. 196 - 201)
The article discloses the essence of the concept of «diagnostics of the strategic standoff of enterprises-competitors in both the domestic and the world markets», which should be understood as evaluation of the level of enterprise's benefits in comparison with competitors, the major developments and future prospects of their build-up aimed at the effective functioning and development of enterprise in a competitive market environment in both the domestic and the world markets. It has been determined that diagnostics of the strategic standoff of enterprises-competitors in both the domestic and the world markets must be conducted using techniques such as strategic analysis, SWOT-analysis and PIMS-analysis. The instrumentarium for system for diagnosing the strategic standoff of enterprises-competitors in both the domestic and the world markets has been provided. It has been determined that constituents of the enterprise environment are: external environment; intermediate environment; internal environment.
Keywords: enterprise, internal organization environment, competition environment, strategic confrontation, competitive advantages, companies-competitors, diagnostics, business indicators
Fig.: 4. Tabl.: 1. Bibl.: 18.

Skrynkovskyy Ruslan M. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Business Economy and Information Technology, Lviv University of Business and Law (99 Kulparkіvska Str., Lviv, 79021, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Skrynkovskyy, Ruslan M. (2016) “Diagnosing the Strategic Competition of Enterprises-Competitors.” Business Inform 5:196–201.

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