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BUSINESS INFORM №5-2016

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34

Section: Management and Marketing
UDC 331.101.35:339.138
Bazaliieva L. V.
Management of Transaction Costs of the Opportunistic Behavior of the Enterprise's Staff on the Basis of the Concept of Internal Marketing (p. 220 - 224)

The article is aimed at developing a methodological support for reducing transaction costs of the opportunistic behavior of the enterprise's staff on the basis of the concept of internal marketing. The types and causes of opportunistic behavior of the enterprise's staff have been identified, providing for identifying the main ways to protect against opportunism; approaches to minimize the opportunism of the enterprise's staff have been substantiated on the basis of the concept of internal marketing and the transaction cost theory, that enables the enterprise to retain the most qualified and valuable staff; a methodical approach to minimize the manifestations of opportunism on the part of the enterprise's staff has been proposed, which in practice will reduce the transaction costs as result of the opportunistic behavior of the enterprise's employees and increase their satisfaction with the work.
Keywords: transaction costs of enterprise, opportunistic behavior of the enterprise's staff, internal marketing
Tabl.: 2. Bibl.: 10.

Bazaliieva Liudmyla V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Trade Entrepreneurship, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Bazaliieva, Liudmyla V. (2016) “Management of Transaction Costs of the Opportunistic Behavior of the Enterprise's Staff on the Basis of the Concept of Internal Marketing.” Business Inform 5:220–224.


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