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BUSINESS INFORM №5-2017

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48

Section: Management and Marketing
UDC 339.133.2:339.13.017
Slipchenko T. O.
The Ukrainian Dental Market: Characteristics of Demand for Services in the Segment of Dental Implantation (p. 288 - 292)

The article is aimed at analyzing the market for dental services in Ukraine in the implantology segment, studying the demand factors for these services and developing a system of measures to manage the demand for dental implantation services. It has been proven that the market for dental services according to a complex of its attributes is more in line with the type of market of monopolistic competition. One of the promising ways of developing the dental market is to transform producers of dental services into the vertically integrated holdings. As one of the specific features of the dental services market is allocated the asymmetry of information, which leads to a conflict between the medical and economic interests of dentists. The price and non-price factors of demand for dental implantation services were determined, the prime cost structure of a dental service was analyzed. The characteristic attributes of a medical service have been defined as consistently defined actions or a complex of actions by medical personnel aimed at prevention, diagnosis, treatment, and rehabilitation, which have a self-contained complete meaning and a certain price.
Keywords: dental market, demand factors, segment of dental implantation of the dental market, dental service.
Tabl.: 1. Bibl.: 9.

Slipchenko Tetiana O. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Security and Financial Investigations, Ternopil National Economic University (11 Lvіvska Str., Ternopil, 46020, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Slipchenko, Tetiana O. (2017) “The Ukrainian Dental Market: Characteristics of Demand for Services in the Segment of Dental Implantation.” Business Inform 5:288–292.


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