BUSINESS INFORM №8-2017

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41

Section: Management and Marketing
UDC 658:339.138
Ivanenko V. O., Koroliuk N. M., Liakhovych H. І.
The Outsourcing as a Means to Organize the Marketing Analysis (p. 276 - 285)
The article is aimed at substantiating expediency of the use of outsourcing as a means to organize the marketing analysis. The article is concerned with the theoretical-methodical foundations of using the outsourcing marketing analysis, in particular: approaches to interpretation of outsourcing have been considered and the key aspects that characterize it have been allocated; benefits of using the outsourcing marketing analysis have been proven; the main tasks of marketing analysis, which would be expedient to use for outsourcing, have been allocated; the basic criteria for choosing the external professionals when using the outsourcing of marketing analysis have been defined; stages of marketing analysis in terms of using the outsourcing have been proposed, as well as indicators for qualitative and quantitative evaluation of the efficiency of outsourcing of marketing analysis; a scale for the proposed coefficient of efficiency of the outsourcing of marketing analysis has been substantiated.
Keywords: outsourcing, marketing analysis, outsourcing efficiency, economic impact of outsourcing.
Bibl.: 21.

Ivanenko Valentyna O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Management, Marketing and Hotel and Restaurant Business, Zhytomyr Ivan Franko State University (40 Velyka Berdychіvska Str., Zhytomyr, 10008, Ukraine)
Email: [email protected]
Koroliuk Natalia M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Accounting and Taxation, Yuriy Fedkovych Chernivtsi National University (2 Kotsiubynskoho Str., Chernivtsi, 58012, Ukraine)
Email: [email protected]
Liakhovych Halyna І. – Candidate of Sciences (Public Administration), Associate Professor, Director, Ivano-Frankivsk Educational and Scientific Institute of Management of the West Ukrainian National University (32 Dnistrovska Str., Ivano-Frankivsk, 76018, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Ivanenko, Valentyna O., Koroliuk, Natalia M., and Liakhovych, Halyna І. (2017) “The Outsourcing as a Means to Organize the Marketing Analysis.” Business Inform 8:276–285.

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