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BUSINESS INFORM №12-2017

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25

Section: Innovative Processes
UDC 330.341.1
Berveno O. V., Artamonova A. Y.
The Methodical Approaches to Activation of Innovative Potential of Enterprise (p. 171 - 176)
The article is aimed at developing theoretical provisions and practical recommendations on methods of management and activation of innovative potential of enterprises. Assessment of innovative potential of enterprise should be carried out from different positions, taking into consideration all external and internal possibilities of enterprise as to carrying out an innovation activity. The system of management of innovation activity and implementation of innovative potential at enterprise should be closely woven in the general management of the enterprise. Activation of innovative potential of enterprise foresees adoption of the whole system of strategic decisions, which are aimed at creation of the most favorable conditions for implementation of innovative potential with obtaining of planned results. The system of activization of innovative potential should develop a number of organizational decisions on interaction of elements of the most innovative potential in the process of innovation activity and cooperation of innovative potential with other subsystems of the enterprise. Results of these organizational decisions in many respects determine efficiency of innovation activity of the enterprise.
Keywords: innovations, innovation activity, innovative potential of enterprise, innovation management, strategy of activation.
Bibl.: 17.

Berveno Oksana V. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Management and Public Administration, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]
Artamonova Alyona Yu. – Master, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)

Reference to this article:
Berveno, Oksana V., and Artamonova, Alyona Yu. (2017) “The Methodical Approaches to Activation of Innovative Potential of Enterprise.” Business Inform 12:171–176.

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