BUSINESS INFORM №12-2017

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Section: Management and Marketing
UDC 658.012.32
Romanenko O. O.
A View of the Enterprise’s Strategic Platform in the Context of the Global Tendency Towards Building the Business Ecosystems (p. 418 - 423)
The article is concerned with the issues of forming a strategic platform for ensuring sustainable development of enterprise. The cognitive map of the subject field of the research on enterprise’s strategic platform was designed and an analysis of its main elements was carried out. The basic directions of formation of the strategic platform have been indicated, which in a simplified sense are reduced to a triad of the concepts: «communication – technology – knowledge». The concept of «business-ecosystem» as the main global tendency in the sphere of the inter-firm interaction was researched. A definition of the concept of «business-ecosystem» has been provided, the historical aspects of its development have been considered, the basic conditions of its existence have been described, as well as the functions that can be implemented in these conditions. The necessity of introduction of principles of functioning of business-ecosystems in activity of any enterprise together with formation of its strategic platform has been substantiated.
Keywords: strategic platform, cognitive map, subject area, enterprise, business ecosystem, communication, technology, knowledge.
Fig.: 2. Bibl.: 8.

Romanenko Olha O. – Candidate of Sciences (Economics), Candidate on Doctor Degree, Department of International Business and Economic Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Romanenko, Olha O. (2017) “A View of the Enterprise’s Strategic Platform in the Context of the Global Tendency Towards Building the Business Ecosystems.” Business Inform 12:418–423.

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