BUSINESS INFORM №4-2018

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Section: Economics of Trade and Services
UDC 338.48 (477)
Нaponenko H. I.
Using the Potential of Rural Areas of Kharkiv Region in the Context of the Rural Green Tourism Development (p. 158 - 163)
The article is aimed at researching the potential of rural areas of Kharkiv region in conditions of active development of rural green tourism in the region. The article considers the features of development of this type of tourism in Ukraine as a whole. The author specifies a gradual decline in the impact of the factors, most discouraging agricultural activities, such as financial constraints and weather conditions. The main problems of development of the rural green tourism in Kharkiv region are indicated, a SWOT-analysis is carried out. The presence of a high natural-recreational potential and a wide network of collective means of accommodation, most of which are concentrated in the city of Kharkiv and Volchansk raion, are emphasized. However, there is a shortage of quality recreational services in the region that would facilitate the development of domestic and inbound tourism. Most of the green tourism facilities are located in the Volchansk, Dvorichna, Zmiev, Izyum and Nova Vodolaha raions. As a result of the analysis, the priority social and economic tasks on management of the potential of rural territories of Kharkiv region are identified.
Keywords: potential of rural areas, rural green tourism, agricultural homestead, tourist services.
Fig.: 1. Tabl.: 3. Bibl.: 9.

Нaponenko Hanna I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Country Studies, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Нaponenko, Hanna I. (2018) “Using the Potential of Rural Areas of Kharkiv Region in the Context of the Rural Green Tourism Development.” Business Inform 4:158–163.

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