BUSINESS INFORM №4-2018

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

67

Section: Management and Marketing
UDC 658.8
Hryhorieva Y. А.
Segmenting the Market of Buyers of Domestic Cars and Defining the Directions of Media Influence on Them (p. 474 - 478)
The article studies the carrying out of marketing researches on consumer behavior and searching for new approaches to the client in the prevailing conditions to attract and increase consumer demand. Despite the considerable amount of publications on the consumer behavior research, the problem of development and implementation of marketing instruments of influence on consumer behavior suffers the lack of ample attention, which requires further research in this area, particularly with regard to automakers. A marketing research on consumer behavior was carried out, in the framework of which the attitude of consumers to the cars of domestic production was analyzed; the factors determining the choice and belonging to a certain segment depending on the purpose of purchase of a car were identified; the most popular among consumers of automakers’ products kinds of advertising for effective media influence by automakers on the target audience were determined.
Keywords: consumer behavior, automakers, marketing research on consumers, consumer psychology, segmentation.
Fig.: 1. Tabl.: 2. Bibl.: 8.

Hryhorieva Yuliia А. – Postgraduate Student, Odesa National Polytechnic University (1 Shevchenka Ave., Odesa, 65044, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 1

Download article (pdf) -

Reference to this article:
Hryhorieva, Yuliia А. (2018) “Segmenting the Market of Buyers of Domestic Cars and Defining the Directions of Media Influence on Them.” Business Inform 4:474–478.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 |

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster