BUSINESS INFORM №10-2012

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Section: Mechanisms of Regulation of the Economy
UDC 658.8.012
Shtal T. V., Dobroskok I. B.
Elements of the mechanism of the interaction subject in channel of the marketing (p. 17 - 22)
In article are considered theoretical and methodical aspects of the use of marketing the interaction when marketing system management of the enterprise. The main attention is spared separation mechanism element of the interaction subject (the business structures) in channel of the marketing, building to models of the interpersonal interaction subject systems of the marketing, by separations level cooperation business-subject. Given feature organizing strategy, chosen with provision for nature and dynamic of the interaction in channel of the marketing.
Keywords: marketing the interaction, mechanism of the interaction, channels of the marketing, system of the marketing, strategies of the interpersonal interaction, competitiveness of the enterprise
Fig.: 2. Tabl.: 2. Formulae: 2. Bibl.: 11.

Shtal Tetyana V. – Doctor of Sciences (Economics), Professor, Dean, Faculty of International Economics and Entrepreneurship, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Dobroskok Iuliia B. – Candidate of Sciences (Economics), Associate Professor, Department of International Economics and Management, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Shtal, Tetyana V., and Dobroskok, Iuliia B. (2012) “Elements of the mechanism of the interaction subject in channel of the marketing.” Business Inform 10:17–22.

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