BUSINESS INFORM №10-2012

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ABSTRACTS AND INFORMATION ABOUT AUTHORS

56

Section: Management and Marketing
UDC 658.012
Dzhemelinskaya L. V.
Marketing Management for Innovation Products like one of the Aspects in Providing the Competitive Ability for Enterprises (p. 244 - 248)
It was elaborated the model of process marketing management innovation products with using subjects of industrial property on enterprise level. This model allows raising competitive ability for products with calculation management functions of marketing and innovation activity. It helps to define the competitive advantages and to conduct this process on the industrial level and on the level of realization innovation products with using of modern management conceptions.
Keywords: enterprise, innovation activity, marketing, management, innovation production, competitive ability of products
Fig.: 1. Bibl.: 4.

Dzhemelinskaya Lesya V. – Candidate of Sciences (Economics), Senior Lecturer, Department of Economics and Business, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Dzhemelinskaya, Lesya V. (2012) “Marketing Management for Innovation Products like one of the Aspects in Providing the Competitive Ability for Enterprises.” Business Inform 10:244–248.

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