BUSINESS INFORM №4-2016

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Section: Economics of Trade and Services
UDC 338.48:339.138
Mangushev D. V., Pylypchuk V. К., Smirnova N. O.
Tourism Services: Marketing Specifics and Current Status of the Market (p. 177 - 182)
The article considers the concept of tourism service and its features that distinguish it from other services and goods in general, market of tourism services, specifics of tourism product and importance of tourism in the sphere of international economic relations. An analysis of the situation in the Ukrainian tourism market has been conducted; dynamics of tourists' flow in and out of the country, the share of expenditure on tourism services among the total income of Ukrainians, structure of countries with relations to Ukraine in the field of tourism, as well as travel targets have been considered. The notion of «brand competitiveness» and its value to enterprises that offer tourism services have been considered. Constituents of brand have been disclosed, an analysis of consumers and influence of consumers' loyalty on activity of company has been carried out. An analysis has been conducted and conclusions have been drawn on operation of a tourist firm in competitive environment, status of the tourism sphere in Ukraine, possible causes and measures to improve it.
Keywords: tourism services market, tourism management, marketing, tourism in Ukraine
Fig.: 6. Tabl.: 2. Bibl.: 8.

Mangushev Dmytro V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Pylypchuk Valeriia К. – Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Smirnova Nataliia O. – Student, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Mangushev, Dmytro V., Pylypchuk, Valeriia К., and Smirnova, Nataliia O. (2016) “Tourism Services: Marketing Specifics and Current Status of the Market.” Business Inform 4:177–182.

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