BUSINESS INFORM №4-2016

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Section: Management and Marketing
UDC 338.48
Klok O. P.
The Cluster Approach to the Development of Educational Tourism in Ukraine (p. 183 - 188)
The objective of the research is substantiation of use of the cluster approach to the development of educational tourism in Ukraine, aimed at further developing practical measures for its implementation. Views on the category of «tourism cluster», available in the scientific researches, have been considered. The article proposes an approach to identifying the structures, for which it is advisable to create the cluster core, based on the definition of the category of «educational tourism cluster» and taking account of the intensity of linkages in the functioning of educational tourism in Ukraine. The key elements of the process of educational tourism development as well as their role in the system have been identified. A scheme of establishing the educational tourism cluster has been provided, which can serve as a theoretical basis for further project-methodical developments to establish a cluster of educational tourism in Ukraine.
Keywords: cluster approach, competitiveness, education service, educational tourism, tourism cluster
Fig.: 1. Tabl.: 3. Bibl.: 11.

Klok Oleksij P. – Lecturer, Department of Tourism, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)

Article is written in Russian
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Reference to this article:
Klok, Oleksij P. (2016) “The Cluster Approach to the Development of Educational Tourism in Ukraine.” Business Inform 4:183–188.

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