BUSINESS INFORM №4-2016

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Section: Management and Marketing
UDC [339.13:615](477)
Shabelnyk T. V.
A Classification of the Basic Subjects and Objects of the Contemporary Pharmaceutical Market of Ukraine (p. 289 - 293)
The publication provides an analysis of the existing definitions of the category of «pharmaceutical market». A refinement to the category of «pharmaceutical market» has been done on the basis of an analysis of the existing definitions of the pharmaceutical market according to different approaches (system, functional, economic, and marketing). On the basis of analysis and synthesis of literature, results of research on the management practices of the contemporary pharmaceutical enterprises, the author gives innovative definitions to the categories: «pharmaceutical market», «pharmaceutical products», «dynamic range of pharmaceutical products», «pharmaceutical services», «required complementary pharmaceutical products», «dynamic reserves of pharmaceutical products»; the major groups of the objects of the contemporary pharmaceutical market have been allocated; definitions of types of pharmaceutical companies have been formulated: «pharmaceutical production and trade corporation», «pharmaceutical production and trade holding», «pharmaceutical production and trade enterprise», «production-pharmaceutical enterprise», «network of pharmacies», «pharmacy», «pharmaceutical distributor», as well as their classification by the characteristic of «core business processes» has been provided.
Keywords: pharmaceutical market, pharmaceutical products, pharmaceutical services, required complementary pharmaceutical products, dynamic reserves of pharmaceutical products
Bibl.: 11.

Shabelnyk Tetiana V. – Doctor of Sciences (Economics), Professor, Professor, Department of Economic Cybernetics and System Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Shabelnyk, Tetiana V. (2016) “A Classification of the Basic Subjects and Objects of the Contemporary Pharmaceutical Market of Ukraine.” Business Inform 4:289–293.

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