BUSINESS INFORM №10-2016

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Section: Management and Marketing
UDC 65.01
Skrynkovskyy R. M., Pawlowski G., Vorobiov V. V.
Diagnostics of Compliance of Enterprise Competitive Strategy with the External Environment (p. 371 - 376)
The article is concerned with formation and development of the theoretical-methodological and methodical foundations of diagnostics of compliance of enterprise competitive strategy with the external environment, taking into consideration the currently available practices. It is found that diagnostics of compliance of enterprise competitive strategy with the external environment is the process of identification, analyzing and evaluating the level of compliance of enterprise competitive strategy with the external environment, taking in consideration the factors-indicators of the external environment of direct action, which both directly and to a large extent depend on the interrelated factors-indicators of the external environment of indirect action in the current conditions of market relations. Prospects for further research in this direction will be development of a system for diagnostics of the enterprise's activity on the basis of selecting and systematizing its diagnostic purposes, taking account of the particular goal – diagnostics of compliance of enterprise competitive strategy with the external environment.
Keywords: enterprise competitive strategy, external environment of operation, diagnostics, factors-indicators, method of chain substitution
Tabl.: 1. Bibl.: 20.

Skrynkovskyy Ruslan M. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Business Economy and Information Technology, Lviv University of Business and Law (99 Kulparkіvska Str., Lviv, 79021, Ukraine)
Email: [email protected]
Pawlowski Grzegorz – Master of Sciences (Economics), Company «Zaklad Handlowo-Uslugowy BHP» (17 Kostrzynska Str., Gorzyca, 69-113, Poland)
Email: [email protected]
Vorobiov Vitalii V. – Postgraduate Student, Department of Business Economy and Information Technology, Lviv University of Business and Law (99 Kulparkіvska Str., Lviv, 79021, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Skrynkovskyy, Ruslan M., Pawlowski, Grzegorz., and Vorobiov, Vitalii V. (2016) “Diagnostics of Compliance of Enterprise Competitive Strategy with the External Environment.” Business Inform 10:371–376.

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