REGISTRATION CERTIFICATE
KV #19905-9705 PR dated 02.04.2013.
FOUNDERS
RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)
According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media. ID R30-03156
PUBLISHER
Liburkina L. M.
SITE SECTIONS
Main page
Editorial staff
Editorial policy
Annotated catalogue (2011)
Annotated catalogue (2012)
Annotated catalogue (2013)
Annotated catalogue (2014)
Annotated catalogue (2015)
Annotated catalogue (2016)
Annotated catalogue (2017)
Annotated catalogue (2018)
Annotated catalogue (2019)
Annotated catalogue (2020)
Annotated catalogue (2021)
Annotated catalogue (2022)
Annotated catalogue (2023)
Annotated catalogue (2024)
Thematic sections of the journal
Proceedings of scientific conferences
|
BUSINESS INFORM №10-2016The title and content ABSTRACTS AND INFORMATION ABOUT AUTHORS
59
Section: Management and Marketing UDC 367.657 Koval T. O., Ponomarenko O. O., Yakhkind V. P. The Economic Substance and Regularities of Establishing the Marketing Potential of Enterprise (p. 397 - 405)
The article analyzes regularities of establishing the marketing potential of enterprise. A special place in the system of elements of enterprise takes the marketing constituent, the steady increase of significance of which in the conditions of market relations stems from the substance, value and functions of marketing in the economic activity. Marketing potential characterizes, on the one hand, the extent to which certain «capacities» of enterprise are being provided in order to occupy leading positions at the market (in the industry sector), and, on the other hand, whether the enterprise can entirely use the conditions of external environment to create and maintain targeted competitive advantages at a high level. Establishing the marketing potential occurs as result of implementation of the marketing opportunities of enterprise in the conditions of competitive rivalry in projecting, producing, marketing and operating products and services in the open market. Components of marketing potential usually have comparative nature (i.e. relative, not absolute), since implementing certain marketing opportunities can be evaluated only by comparing characteristics that impact the economic efficiency of economic operations, accompanying the functioning of chains of creating the new value, and are tied to specific conditions and reasons. Keywords: marketing, marketing potential, competition, interaction, marketing partnership Fig.: 1. Tabl.: 1. Formulae: 10. Bibl.: 19. Koval Tetiana O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Political Economy, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine) Email: [email protected] Ponomarenko Oleksandr O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economic Theory and Economic Policy, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine) Email: [email protected] Yakhkind Viktoriia P. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Political Economy, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Article is written in UkrainianDownloads/views: 7 | Download article (pdf) - |
Reference to this article: Koval, Tetiana O., Ponomarenko, Oleksandr O., and Yakhkind, Viktoriia P. (2016) “The Economic Substance and Regularities of Establishing the Marketing Potential of Enterprise.” Business Inform 10:397–405.
|
FOR AUTHORS
License Contract
Conditions of Publication
Article Requirements
Regulations on Peer-Reviewing
Publication Contract
Current Issue
Frequently asked questions
INFORMATION
The Plan of Scientific Conferences
OUR PARTNERS
Journal «The Problems of Economy»
|