BUSINESS INFORM №1-2012

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42

Section: Management and Marketing
Kryveshko O. V.
The Role of Enterprise Marketing Strategies in Forming of Competitive Advances (p. 159 - 162)
The sense of marketing strategies are considered. The components of marketing strategies are described. The marketing strategies' influence on forming of competitive advances are characterized.
Keywords: marketing strategy of the company, competitive advantage, competitive strategy, loyalty program
Bibl.: 9.

Kryveshko Olga V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Ivan Franko National University of Lviv (1 Unіversytetska Str., Lvіv, 79001, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Kryveshko, Olga V. (2012) “ The Role of Enterprise Marketing Strategies in Forming of Competitive Advances.” Business Inform 1:159–162.

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