BUSINESS INFORM №2-2012

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47

Section: Finance, Money Circulation and Credit
Kotelevskaya Y. V.
Methodical Recommendations to Strengthening of Loyalty of Users in the Process of Advancement of Bank Products (p. 176 - 179)
Approaches are certain on strengthening of loyalty of users of bank products. Factors, which influence on consumer perception of quality of bank products, as bases of forming of loyalty of users, are systematized. The index of perception of quality of bank products is expected. Methodical recommendations are offered on strengthening of loyalty of users of bank products.
Keywords: banking products, customer loyalty, index of perception of quality, impact factors
Bibl.: 9.

Kotelevskaya Yuliya V. – Candidate of Sciences (Economics), Senior Lecturer, Department of Banking
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Kotelevskaya, Yuliya V. (2012) “Methodical Recommendations to Strengthening of Loyalty of Users in the Process of Advancement of Bank Products.” Business Inform 2:176–179.

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