BUSINESS INFORM №2-2012

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

50

Section: Management and Marketing
Mozgova H. V.
Areas of Improvement of Anti-Crisis Measures From the Standpoint of Preventive Marketing (p. 187 - 190)
This article is devoted to research and generalized anti-crisis measures which are described in modern scientific and practical literature, and on this basis, the definition of the main components of preventive marketing.
Keywords: preventive marketing, crisis measures, areas of improvement
Bibl.: 8.

Mozgova Halyna V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 645

Download article (pdf) -

Reference to this article:
Mozgova, Halyna V. (2012) “Areas of Improvement of Anti-Crisis Measures From the Standpoint of Preventive Marketing.” Business Inform 2:187–190.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 |

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster