BUSINESS INFORM №5-2013

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17

Section: Innovative Processes
UDC 658.8.012.25:658.624
Firsova S. H., Makhinich A. A., Spirina I. G.
Commercialisation of Innovation Products in the Real Sector of Economy (p. 100 - 105)
The article generalises practical experience of functioning of a domestic company in the market of Ukraine, studies effective combination of marketing and innovation activity of this company. It justifies expediency of identification of the strategy of managing innovations in the trade policy, assessment of results of marketing testing of innovation products by specific indicators. It offers methods of formation of a complex indicator of assessment of results of marketing testing of a new product for this company. It forms a matrix form of segmenting the market of an innovation product and implements it into practical activity of this company.
Keywords: innovation product, commercialisation of an innovation product, testing a new product, segmentation of the market of a new product
Fig.: 6. Tabl.: 2. Formulae: 3. Bibl.: 9.

Firsova Svitlana H. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management of Innovation and Investment, Taras Shevchenko National University of Kyiv (60 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: [email protected]
Makhinich Anna A. – Candidate of Sciences (Economics), Head of the Department, Department of Quality, Certification and Standartization, Corporation «TSM Group» (72 Yamska Str., Kyiv, 03680, Ukraine)
Email: [email protected]
Spirina Inna G. – Masters Student, Taras Shevchenko National University of Kyiv (60 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Firsova, Svitlana H., Makhinich, Anna A., and Spirina, Inna G. (2013) “Commercialisation of Innovation Products in the Real Sector of Economy.” Business Inform 5:100–105.

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