BUSINESS INFORM №5-2013

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64

Section: Management and Marketing
UDC 339.138
Mogyla I. S.
Managing Marketing Costs of a Trade Company (p. 360 - 365)
Under conditions of constant dynamic development of the market environment and under the influence of a wide spectrum of economic, political, scientific and technical and social factors, the majority of directors of domestic and foreign companies consider marketing as the main means of achievement of own goals. However, achievement of the set goals becomes real when directors and managers of companies carry out systematic management of marketing activity and also marketing costs. It should be noted that management of costs is an important factor of development of a firm, since it reflects, first of all, effectiveness of the use of resources, results of introduction of newest technologies, perfection of organisation of labour, production, distribution and management.
Keywords: mechanism of marketing management, marketing costs, structure of the time series, development strategy
Fig.: 1. Tabl.: 1. Formulae: 2. Bibl.: 10.

Mogyla I. S. – Postgraduate Student, Department of Economic Informatics and Statistics

Article is written in Ukrainian
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Reference to this article:
Mogyla, I. S. (2013) “Managing Marketing Costs of a Trade Company.” Business Inform 5:360–365.

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