BUSINESS INFORM №5-2013

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63

Section: Management and Marketing
UDC 33.2964
Sobchak A. P., Kovalenko S. V.
Role of After-sale Service in Promoting Industrial Equipment in the Market (p. 356 - 360)
The article provides materials devoted to the conduct of high-quality after-sale service as a necessary and effective instrument that provides stable sales of company products. It presents the following types of services: pre-sale, warranty and after-warranty. It considers factors that influence clients interest in conducting after-warranty service and risks, both basic and additional. Advancement of a production product to the final consumer and its further existence significantly depend not only on pre-sale and warranty service, but also on a correct policy of ensuring after-warranty life of a product. The article offers a consequence of performance of obligations on after-warranty service of highly technological industrial equipment. As a result, a conclusion is made: the quality of service would directly influence further interrelations after expiry of the warranty term between the customer and executor, who operates on behalf of the producer or is the producer.
Keywords: service, servicing, pre-sale, warranty, after-warranty, risks
Bibl.: 10.

Sobchak Andrey P. – Candidate of Sciences (Engineering), Associate Professor, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy (17 Chkalova Str., Kharkіv, 61070, Ukraine)
Email: [email protected]
Kovalenko Sofiya V. – Student, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy (17 Chkalova Str., Kharkіv, 61070, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Sobchak, Andrey P., and Kovalenko, Sofiya V. (2013) “Role of After-sale Service in Promoting Industrial Equipment in the Market.” Business Inform 5:356–360.

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