BUSINESS INFORM №1-2016

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Section: Globalization Processes in the Economy
UDC 339.92
Shtal T. V., Zmieieva G. O.
Systematization of the Methods for Evaluating the International Competitiveness of Enterprise (p. 19 - 24)
The article is aimed at studying methods for evaluating competitiveness, identifying their practical relevance to domestic enterprises on example of the ОАО «Zavod «Yuzhkabel». A system of methods for evaluating international competitiveness of enterprises has been analyzed, the most frequently encountered in the economic literature methodologies for estimation have been considered. As a result, weaknesses of the individual elements of the system have been identified. Practical significance of the study has been disclosed, the most effective methods for evaluating the international competitiveness of enterprises have been identified. Using methods such as the method of rating estimation, the «4Р» matrix, the «McKinsey» matrix, the Hirfindahl-Hirschman index and the polygon of competitiveness model, international competitiveness of the ОАО «Zavod «Yuzhkabel» has been evaluated. Conclusion about the extent of enterprise's presence at the international market has been made.
Keywords: methods for evaluation, international competitiveness of enterprise, analytical and graphical methods, market share, use value rate, competitiveness
Fig.: 3. Tabl.: 4. Formulae: 1. Bibl.: 10.

Shtal Tetyana V. – Doctor of Sciences (Economics), Professor, Pro-rector, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Zmieieva Ganna O. – Master, Faculty of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Shtal, Tetyana V., and Zmieieva, Ganna O. (2016) “Systematization of the Methods for Evaluating the International Competitiveness of Enterprise.” Business Inform 1:19–24.

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