BUSINESS INFORM №1-2016

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Section: Management and Marketing
UDC 339.137.2
Pasichnyk I. Y.
Theoretical Provisions of the Management of Products Competitiveness (p. 316 - 320)
The article is concerned with expounding theoretical provisions of the management of products competitiveness. In the course of analyzing definitions of the «products competitiveness» has been stipulated that all these concepts are rather systematically-descriptive, not taking into account dynamics of the indicator of competitiveness of production in the short term and possibility of control of competitiveness indicator, and the ability of a manufacturer to adapt its products to external conditions. Therefore the author has suggested its own definition of «products competitiveness», which differs due to consideration of the dynamic nature of the control object in the short term, allowing to substantiate the use of specific methods of modeling in the formation of marketing strategy. In addition, the publication analyzes classifications of factors of products competitiveness and proposes to expand the existing classification with addition of marketing and socio-cultural factors.
Keywords: competitiveness of products, management of products competitiveness, marketing strategy, products, factors of competitiveness
Fig.: 1. Bibl.: 11.

Pasichnyk Inna Yu. – Senior Lecturer, Department of Accounting, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Pasichnyk, Inna Yu. (2016) “Theoretical Provisions of the Management of Products Competitiveness.” Business Inform 1:316–320.

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