BUSINESS INFORM №1-2016

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Section: Economic and Mathematical Modeling
UDC 330.46:519.865.7
Trostianska K. M.
Conceptual Foundations for Modeling the Evaluation and Management of Reputational Risk in Case of Intermediary Enterprise (p. 163 - 168)
The available theoretical-methodological, economic-mathematical instrumentarium does not allow for adequate support for managerial decisions to minimize reputational risk of intermediary enterprises. In order to achieve consistency and continuity in the process of management of reputational risk, it is necessary to build a set of economic-mathematical models, providing in conditions of information ambiguity and uncertainty of events to evaluate by means of objective methods the level of reputational risk together with the influence of individual factors, to conduct simulation of various stress scenarios and assess the impact of implementation of certain administrative decisions. The article is aimed at developing conceptual foundations for modeling the evaluation and management of reputational risk in case of intermediary enterprise. The main goal of modeling have been outlined; features of the subject area of research, which contribute to the application of modeling tools, have been determined; sequence of the modeling process has been determined and the choice of methods, composing the theoretical-methodological basis of modeling the assessment and management of reputational risk has been substantiated.
Keywords: semistructured subject area, cognitive modeling, research methodology, management of reputational risk
Fig.: 2. Formulae: 4. Bibl.: 12.

Trostianska Karyna M. – Applicant, Department of Banking, Oles Honchar Dnipro National University (72 Haharina Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Trostianska, Karyna M. (2016) “Conceptual Foundations for Modeling the Evaluation and Management of Reputational Risk in Case of Intermediary Enterprise.” Business Inform 1:163–168.

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