BUSINESS INFORM №4-2016

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

47

Section: Management and Marketing
UDC 658.8.003.13
Kurdysh R. F., Potapova N. A.
Directions of Improving the Efficiency of Management of the Marketing Activity of Enterprise (p. 293 - 297)
The article is aimed at research and development of both the scientific-theoretical foundations and the practical recommendations for improving the efficiency of the marketing activities of enterprises. The basic principles of the efficiency of marketing activities have been determined, application of methods for evaluation of the marketing efficiency has been substantiated. As result of the research, measures to improve the effective marketing activities of enterprises have been recommended. The findings of the analysis of the efficiency of marketing activities will be used for further research, with a view to identifying reserves for increasing the efficiency of marketing activities of the enterprises in the dairy industry, as well as testing them at the relevant enterprises.
Keywords: efficiency of management, criteria of economic efficiency, performance of marketing activity
Fig.: 1. Bibl.: 8.

Kurdysh Ruslan F. – Postgraduate Student, Department of Counseling and Informational Technologies in Management, Vinnytsia National Agrarian University (3 Soniachna Str., Vinnytsia, 21008, Ukraine)
Email: [email protected]
Potapova Nadia A. – Candidate of Sciences (Economics), Associate Professor, Department of Counseling and Informational Technologies in Management, Vinnytsia National Agrarian University (3 Soniachna Str., Vinnytsia, 21008, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Kurdysh, Ruslan F., and Potapova, Nadia A. (2016) “Directions of Improving the Efficiency of Management of the Marketing Activity of Enterprise.” Business Inform 4:293–297.

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