BUSINESS INFORM №6-2017

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38

Section: Management and Marketing
UDC 657:640.432
Grosul V. A., Ivanova T. P.
The Peculiarities of Identifying the Components of a Business Model of Restaurant Industry Enterprise (p. 244 - 249)
The article substantiates the need for elaborating an efficient business model, implementation of which would enable enterprises of restaurant industry to create sustainable competitive advantages and would contribute to successful development in the long term. The basic scientific approaches to defining the business model components have been allocated. The main emphases and standard elements of a business model of enterprise in terms of each of the scientific approaches have been defined. The basic components of a business model of restaurant industry enterprise have been identified, taking into account the pivotal interrelated management processes: production, sales, consumption organization. The characteristics of each component of the business model of enterprise of restaurant industry have been provided in accordance with objectives of its activity in the context of efficient strategical decisions.
Keywords: business model, components, enterprise of restaurant business, processes, management system.
Fig.: 2. Bibl.: 12.

Grosul Victoria A. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Ivanova Tatyana P. – Senior Lecturer, Department of Economics and Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Grosul, Victoria A., and Ivanova, Tatyana P. (2017) “The Peculiarities of Identifying the Components of a Business Model of Restaurant Industry Enterprise.” Business Inform 6:244–249.

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