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BUSINESS INFORM №6-2017The title and content ABSTRACTS AND INFORMATION ABOUT AUTHORS
44
Section: Management and Marketing UDC 339.138:658.6:330.34 Stoliarchuk H. V., Lutsyshyna Y. V. The Process Approach to Defining and Classifying the Marketing Costs of Trade Enterprise (p. 280 - 284)
The article suggests the definition of marketing costs based on a process approach, taking into account the innovation component. A detailed analysis of existing approaches to the definition of the term of «marketing costs» has been carried out. It has been found that there is no single scientific-methodical approach to the definition of marketing costs among scientists. Feasibility of using the process approach to the definition of marketing costs has been substantiated. According to the allocated business processes of marketing activity, components of its costs have been provided with account of the costs of innovation. Prospect for further research is development of a system of the indicators for evaluating the efficiency of costs of business processes of marketing activity. Keywords: marketing costs, business processes of enterprise, trade innovations. Tabl.: 2. Bibl.: 20. Stoliarchuk Hanna V. – Candidate of Sciences (Economics), Associate Professor, Department of Finance and Audit, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy (17 Vadyma Manka Str., Kharkіv, 61070, Ukraine) Email: [email protected] Lutsyshyna Yelyzaveta V. – Postgraduate Student, Department of Finance, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy (17 Vadyma Manka Str., Kharkіv, 61070, Ukraine) Email: [email protected]
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Reference to this article: Stoliarchuk, Hanna V., and Lutsyshyna, Yelyzaveta V. (2017) “The Process Approach to Defining and Classifying the Marketing Costs of Trade Enterprise.” Business Inform 6:280–284.
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