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SIMON KUZNETS KHARKIV NATIONAL UNIVERSITY OF ECONOMICS, UKRAINE

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BUSINESS INFORM №6-2017

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ABSTRACTS AND INFORMATION ABOUT AUTHORS

45

Section: Management and Marketing
UDC 339.138:640.4
Vlashchenko N. M.
The Modern Marketing Communications of Hotel Enterprises (p. 285 - 290)

The article is aimed at studying the features of marketing communications in the hotel industry and developing scientific-practical recommendations to activate their use at the level of domestic hotel enterprises. A classification of the communications of hotel enterprises, with defining the place for marketing therein, has been compiled. A complex of marketing communications of hotel enterprises has been developed, taking account of the current marketing instrumentarium. Objectives for the staff of hotel enterprises in terms of activities in the social networks have been formulated. Recommendations to activate the development of Internet marketing in the sphere of hospitality have been developed. It has been concluded that the special feature of promoting services of a hotel enterprise is the development of personalized relationships with customers.
Keywords: marketing communications, hotel enterprises, promotion tools, social networks, Internet marketing.
Fig.: 3. Tabl.: 1. Bibl.: 17.

Vlashchenko Nataliia M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hotel Industry, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 13

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Reference to this article:
Vlashchenko, Nataliia M. (2017) “The Modern Marketing Communications of Hotel Enterprises.” Business Inform 6:285–290.


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