BUSINESS INFORM №9-2018

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Section: Education and Science
UDC 338.24:378:347.73
Verbytska A. V.
The Franchising of Educational Services as a Direction of Diversification of Financial Sources of Higher Educational Institutions (p. 85 - 91)
In conditions of activization of processes of internationalization of activity of higher educational institutions consideration of the best foreign practices of export of higher education services in the form of educational franchises and opening of university affiliates abroad is relevant. The article is aimed at defining mechanisms, conditions, factors and risks in franchising of educational services when opening of branches of universities abroad as instruments of increasing exports of higher education services in the context of integration into the European scientific and educational space. Foreign affiliates are considered as an opportunity for higher education institutions to expand their international presence in another country and to increase their prestige in new markets of educational services. The necessity of development of mechanisms of the State management in the sphere of quality control of higher transnational education is substantiated.
Keywords: internationalization, cross-border education, franchising, higher education, the State policy in the sphere of higher education, mechanisms of the State administration, foreign affiliates of universities, export of educational services.
Fig.: 1. Tabl.: 1. Bibl.: 14.

Verbytska Anna V. – Candidate of Sciences (Public Administration), Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, 14027, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Verbytska, Anna V. (2018) “The Franchising of Educational Services as a Direction of Diversification of Financial Sources of Higher Educational Institutions.” Business Inform 9:85–91.

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