BUSINESS INFORM №9-2018

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Section: Management and Marketing
UDC 658.5/.7/.8:005:339.9:004
Zubkova A. B., Maihurova D. S., Misiunia R. M.
The Industry 4.0: Competition between Business Models – the New Essence of Competitiveness (p. 201 - 211)
The article is aimed at substantiating the impact of the enterprise’s business model on its competitiveness. In view of the lack of objective importance of the technology itself, it is necessary to determine how the business model through commercialization allows disclosing of the latent value of innovation and proving the company’s ability to compete in the market, using a sustainable business model. Both analysis and generalization of the previous developments in the definition of efficiency of business models and indicators of enterprise competitiveness allowed to allocate 18 metrics. On the basis of data of 10 leading high-tech companies of the world, factorial and correlation analyses on the defined metrics were carried out. The result of the research is allocation of key components of business models that directly impact competitiveness of enterprise. It has been determined that companies that build their business models based on research and development of innovation products with sustainable marketing support of such actions have the best indicators of competitiveness, especially in long-term period. However, in the short term such companies also have a competitive advantage in terms of financial indicators and market share.
Keywords: business model, competitiveness, high-tech enterprises, Industry 4.0, competitive advantage, marketing, management of marketing, international business.
Tabl.: 11. Bibl.: 11.

Zubkova Alina B. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Business and Finance, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Maihurova Daria S. – Postgraduate Student, Department of International Business and Finance, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Misiunia Ruslan M. – Postgraduate Student, Department of International Business and Finance, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Zubkova, Alina B., Maihurova, Daria S., and Misiunia, Ruslan M. (2018) “The Industry 4.0: Competition between Business Models – the New Essence of Competitiveness.” Business Inform 9:201–211.

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