BUSINESS INFORM №9-2018

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37

Section: Management and Marketing
UDC 339.187.44
Martynenko O. O., Shuba M. V.
The International Experience in the Use of Franchising as an Efficient Model of Business Expansion (p. 253 - 258)
The article is aimed at defining the current status of franchising development in different world countries as a model of expansion of existing business. The essence of franchising is considered as a form of business organization on the example of mechanism for application of its individual types. The most common classification is the division of franchising into such varieties as business franchising and traditional, or marketable, franchising. The dynamics of growth of the number of franchising institutions in the world and the branch structure of international franchising are researched. The US franchise market is analyzed. It is determined that the use of franchising model at the international level is a competitive advantage for U.S. exports. The authors explore the market of franchising of the leading exporting countries in this field – Germany and Great Britain.
Keywords: franchising, franchisee, franchiser, business.
Fig.: 1. Tabl.: 1. Bibl.: 9.

Martynenko Olha O. – Student, Faculty of International Economic Relations and Tourism Business, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Shuba Maryna V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economic Relations named after Artur Golikov, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Martynenko, Olha O., and Shuba, Maryna V. (2018) “The International Experience in the Use of Franchising as an Efficient Model of Business Expansion.” Business Inform 9:253–258.

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