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BUSINESS INFORM №10-2014

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38

Section: Information Technologies in the Economy
UDC 338
Illiashenko S. M., Derykolenko A. O.
Web Site as a Tool to Promote the Products of Industrial Purpose (p. 229 - 235)

The article is aimed at the comparative analyzing of technologies of application of the industrial enterprise's web sites, as well as suggesting recommendations as to the efficient use for the aims of promotion of the industrial products on the domestic and foreign markets. The results of both the system analysis and synthesis of the sources of literature are presented, which highlight the need for the use of the industrial enterprises' own web sites as a tool for promoting their products. Summarizing and analyzing of the statistical data on marketing technologies for the use of web sites of the domestic and foreign industrial enterprises of machine-building and chemical industries to promote their products to the market were carried out. Recommendations on the use of web-technologies and Internet marketing tools to improve the range of promotion on the Internet of the domestic industry products were given. Further studies should be aimed at the analyzing and accumulation of statistics, which witness the influence of the relevant characteristics of web-site on the economic indicators of the industrial enterprise.
Keywords: promotion on the Internet, products for industrial consumption, web site, Internet technology, Internet marketing
Fig.: 4. Tabl.: 2. Bibl.: 16.

Illiashenko Serhii M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Marketing and Іnnovation Management, Sumy State University (2 Rymskoho-Korsakova Str., Sumy, 40007, Ukraine)
Email: Illiashenko.s@gmail.com
Derykolenko Anna O. – Postgraduate Student, Department of Marketing and Innovation Management, Sumy State University (2 Rymskoho-Korsakova Str., Sumy, 40007, Ukraine)
Email: annysumy@ukr.net

Article is written in Ukrainan
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Reference to this article:
Illiashenko, Serhii M., and Derykolenko, Anna O. (2014) “Web Site as a Tool to Promote the Products of Industrial Purpose.” Business Inform 10:229–235.


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