УКР РУС ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

 PUBLISHER

INZHEK PUBLISHING HOUSE (KHARKIV, UKRAINE)

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Thematic sections of the journal

Proceedings of scientific conferences



BUSINESS INFORM №10-2014

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

58

Section: Finance, Money Circulation and Credit
UDC 368.021.2
Kondratenko D. V.
Influence of The Market Outlets of Insurance Services on the Consumer Choice (p. 358 - 361)

The influence of the market outlets of insurance services on consumer choice was studied. It was identified that the number of the outlets that consumers of the insurance services use to receive the information about insurance is growing. It was found that social networks are used as a contact channel to interact with customers in a variety of ways: from an analysis of their relations to the insurance services up to the customer satisfaction or evaluation of the demand for insurance products. Thus the question regarding the aggregators, which create the demand for insurance services by using the simultaneous comparison and a range of insurers' proposals to choose from, is updated in the article. The need for use of the aggregators as an effective marketing strategy element by insurers, since they can handle much more everyday potential customers than usual insurance companies, is proven. It is concluded, that the State regulator of the financial services market should monitor the reliability of the information provided by the customers of the insurance companies. Engaging of the self-regulatory organizations, with taking into account the practical aspects of the international experience, is proposed.
Keywords: insurers, consumers of insurance services, aggregators, social networks
Bibl.: 12.

Kondratenko Diana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Finance and Credit, Kharkiv National University of Construction Engineering and Architecture (40 Sumska Str., Kharkіv, 61000, Ukraine)
Email: t0958987828@gmail.com

Article is written in Ukrainan
Downloads/views: 132

Download article (pdf) -

Reference to this article:
Kondratenko, Diana V. (2014) “Influence of The Market Outlets of Insurance Services on the Consumer Choice.” Business Inform 10:358–361.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 |

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

Journal «Economics of Development»

  © Business Inform, 1992 - 2019 The site and its metadata are licensed under CC BY-SA. Write to webmaster