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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №10-2014

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64

Section: Management and Marketing
UDC 65.012.4
Ozarko K. S., Chelombytko V. V., Vydra N. I.
Marketing Provision of Foreign Economic Activity of Telecommunication Enterprises (p. 386 - 394)

The purpose of this paper is the formulation of the possible optimal directions of marketing component of a telecommunication enterprise activity as a subject of foreign economic activity. The analysis of contemporary trends was conducted. They are taking place in the markets of goods and services as a result of the deepening of globalization processes in the world economy and reflect the latest achievements of theorists and practitioners of marketing. It was shown that the inclusion of industrial, financial, intellectual, social and human potential of the enterprise, in order to clearly define its place in the international division of labor, may provide a high level of competitiveness and economic and financial stability, and the priority in this area of management activity is wholly owned by marketing service. An approach that highlights the company's management as two main directions of management activities was suggested that form the basis of its financial and economic stability and competitiveness – marketing management and personnel management.
Keywords: marketing management, personnel management, globalization of the world economy, the specifics of telecommunication enterprise
Bibl.: 18.

Ozarko Kateryna S. – Candidate of Sciences (Economics), Director, Research Institute for Infocomm Odessa National Academy of Telecommunications named after A. S. Popov (11 Troleibusna Str., Lviv, 79053, Ukraine)
Email: [email protected]
Chelombytko Volodymyr V. – Senior Lecturer, Department of Management and Marketing, Odesa National Academy of Telecommunications named after A. S. Popov (1 Kovalska Str., Odesa, 65029, Ukraine)
Email: [email protected]
Vydra Nataliia I. – Graduate Student, Department of Management and Marketing, Odesa National Academy of Telecommunications named after A. S. Popov (1 Kovalska Str., Odesa, 65029, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Ozarko, Kateryna S., Chelombytko, Volodymyr V., and Vydra, Nataliia I. (2014) “Marketing Provision of Foreign Economic Activity of Telecommunication Enterprises.” Business Inform 10:386–394.


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