BUSINESS INFORM №10-2014

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42

Section: Economics of Enterprise
UDC 658.15:005.21
Oliinyk T. V.
Adaptive Strategies of Financial Management in the Enterprise (p. 255 - 259)
The article is aimed at the selection of adaptive strategies for financial management in the enterprise. The adaptation as a process of customization, accompanying the functioning and development of the enterprise, was determined. Analyzing the works of numerous scientists, the article highlights such types as passive and active adaptability, distinguished by the nature of the enterprise's reaction on changes in the external and internal environment. It was determined, that the adaptive management aimes to find the most effective options for making and implementing decisions as to the functioning and effective development of an industrial enterprise in the competitive environment. To solve the problem of providing the adaptability of financial management and business development, organizational forms and tools (passive survival strategies, active survival strategies and strategies of the active influence on the environment), organizational means, forms and methods of strategic adaptability, relevant to the management processes in the enterprise, were highlighted.
Keywords: adaptability, active adaptation, passive adaptation, enterprise, adaptive strategies, financial management
Bibl.: 11.

Oliinyk Tetiana V. – Candidate of Sciences (Economics), Lecturer, Department of Finance, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Oliinyk, Tetiana V. (2014) “Adaptive Strategies of Financial Management in the Enterprise.” Business Inform 10:255–259.

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