BUSINESS INFORM №1-2016

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Section: Innovative Processes
UDC 330.341
Vostriakova V. Y.
The Entrepreneurial Context of Developing the Innovative Potential of Enterprise (p. 81 - 88)
The article is concerned with influence of business component on the course of innovation processes at the enterprise from the perspective of transition from the linear to the non-linear innovative models. The author describes in detail the components and levels of the innovation spiral model of the company Ernst and Young, namely: innovative backgrounds and incentives, external stakeholders, stages and scopes of the innovation process at the enterprise as well as the resulting competitive advantages. The resource, structural-functional, behavioral, process, and integrated approaches to defining the innovative potential of enterprise have been considered. It is suggested to consider the innovation potential taking into account achievements of the resource theory, i.e., as a dynamic combination of resources, capacities and competencies in the innovation activity. Impact on innovation activity is considered through the prism of the innovation value chain model by M. Hansen and J. Birkinshaw. Peculiarities of transformation of innovative ideas into commercial results at every stage of the chain have been considered, taking into account the specific tasks and factors of influence.
Keywords: innovative potential, innovation spiral, innovation process, innovation value chain
Fig.: 3. Bibl.: 11.

Vostriakova Valentyna Yu. – Senior Lecturer, Department of Economics enterprises, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Vostriakova, Valentyna Yu. (2016) “The Entrepreneurial Context of Developing the Innovative Potential of Enterprise.” Business Inform 1:81–88.

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