BUSINESS INFORM №6-2017

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9

Section: Economic and Mathematical Modeling
UDC 330.341.4:659.3
Beztelesna L. I., Pliashko O. S., Burchenia O. P.
Evaluating the Impact of Competition on the Work of Editorial Bodies of the Local Communal Print Media (p. 55 - 61)
The article evaluates the impact of competition on the work of editorial bodies of the local communal print media. The indicators of profitability of communal newspapers, their circulation, and the cost of subscribing in terms of regions were researched. An indicative framework has been defined and, proceedng from results of the correlation-regression analysis, impact of the demographic, institutional, economic, social, infrastructural factors and indicators of performance of communal newspapers on the number of profitable communal publications, the amount of local budget subsidies, and the average annual cost of subscriptions have been evaluated. The identified features of relationship between the factors allowed to allocate only one significant factor of influence on the number of profitable communal newspapers and none for the local budget subsidies and the average annual cost of the subscription. The carried out calculations led to the conclusion that profitability of the editorial bodies of the local communal print media is provided, above all, by efficiency of their management. The external factors, although they form a competitive environment for the local media, have no significant impact on their profitability.
Keywords: local communal print media, communal newspapers, competition, economic-mathematical models, profitability, subsidy, coverage.
Fig.: 2. Tabl.: 3. Bibl.: 13.

Beztelesna Liudmyla I. – Doctor of Sciences (Economics), Professor, Professor, Department of Management and Public Administration, National University of Water and Environmental Engineering (11 Soborna Str., Rivne, 33028, Ukraine)
Email: [email protected]
Pliashko Olga S. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Cybernetics, Rivne State Humanitarian University (12 Stepana Bandery Str., Rivne, 33028, Ukraine)
Email: [email protected]
Burchenia Olena P. – Senior Lecturer, Department of Accounting and Auditing, National University of Water and Environmental Engineering (11 Soborna Str., Rivne, 33028, Ukraine)
Email: [email protected]а

Article is written in Ukrainian
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Reference to this article:
Beztelesna, Liudmyla I., Pliashko, Olga S., and Burchenia, Olena P. (2017) “Evaluating the Impact of Competition on the Work of Editorial Bodies of the Local Communal Print Media.” Business Inform 6:55–61.

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